NBC.com today announced that fans of "The Office" will be hosting premiere parties in 26 cities across the nation. The parties originated and were organized through Dunder Mifflin Infinity (www.dundermifflininfinity.com), the social network site for "The Office" fans on NBC.com. The announcement was made by Vivi Zigler, President, NBC Universal Digital Entertainment.
"It's wonderful to see the fans of 'The Office' use NBC.com's social networking capabilities in fun and unique ways," said Zigler. "This is really just the beginning of what can happen when fans, technology and creativity come together like they have with 'The Office' and Dunder Mifflin Infinity."
The idea of hosting premiere viewing parties came from a Dunder Mifflin Infinity fan in Philadelphia, PA who wanted to organize a local party in conjunction with the local NBC affiliate. The idea quickly grew into events nation-wide when NBC.com informed other Dunder Mifflin Infinity fans about the party and encouraged others to host parties in their own cities as well. To help the organizers, NBC.com is supplying party packs to the first 50 established parties. Once all of the participating "branches" have been identified, NBC.com will work with the local affiliates in those areas. Party participants can post pictures and video from their parties on NBC.com.
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