Bitcoms or user generated adverts are the leading edge of marketing today. We may resist, but our future is determined by our ability to capture the attention of the viewer. The question is… how do you hold their attention while the attention span becomes shorter and shorter. Bitcoms and User Generated advertising are proven to “capture the imagination. just wait until www.bitcoms.com is up and running. The general public will be creating advertising for “free”. Just take the example of the Diet Coke and Mentos pair… the future IS viral marketing.